DIGITAL MEDIA STRATEGIST

FLSA Status

Job Role Summary

In collaboration with the Public Affairs & Communications team, the Digital Media Coordinator assists with the development and review of content on internal and external Eskenazi Health websites and digital communication outreach efforts. 

Essential Functions and Responsibilities

• Participates in the development and implementation of digital strategies to enhance the positive image of Eskenazi Health
• Serves as primary resource within Public Affairs & Communications for maintaining content on Eskenazi Health’s external website on a day-to-day basis
• Works cooperatively with other staff in Public Affairs & Communications, Information Services, internal and external design teams, agencies, content providers, etc. to develop and implement web-based marketing strategies and tactics in support of Eskenazi Health and major service lines 
• Serves as a liaison between Eskenazi Health, CRM solution company and other digital communication vendors when assigned
• Builds, tests and deploys email campaigns with CRM platform  
• Meets regularly with Eskenazi Health’s Digital Communications Strategist on projects, tasks and strategies to coordinate digital communication efforts
• Conducts ongoing competitive and industry analysis of online/digital tactics to identify trends and growth opportunities  
• Coordinates patient review response and location listing management utilizing reputation management tools
• Facilitates content updates with online platforms utilized by Public Affairs & Communications and other departments
• Monitors opportunities for technological advancements to improve online user experience by researching the latest web developments for potential implementation
• Routinely reviews content on website for accuracy and timeliness to ensure that all aspects of Eskenazi Health's online presence are up-to-date, consistent with other public-facing marketing activities and represent the Eskenazi Health brand in the highest quality possible
• Writes, edits and proofreads content for website using graphic and technology skills to create new pages for websites that are consistent with Eskenazi Health's graphic standards and naming conventions
• Collaborates with Eskenazi Health Information Services to ensure optimal functionality of internal and external sites
• Coordinates daily updates to intranet site, e.g., news and events postings
• Tracks and reports on site metrics monitoring and analyzing usage and trends
• Monitors quality and effectiveness of digital communications, including benchmarking and monitoring digital placements
• Monitors Eskenazi Health’s presence on various search engines and implements SEO best practices for EskenaziHealth.edu
• Regularly monitoring available web metric tools and preparing reports upon request
• Serves as the backup to other staff members when needed
• Assists with photography for internet and intranet sites
• Responds to inquiries from news media and coordinates the release of information on a 24-hour basis when on call

Job Requirements

•    Bachelor’s degree in telecommunications, communications, marketing, public relations, journalism or related discipline required
•    A minimum of  two years progressive professional experience in communications preferred
•    Willing to travel locally when appropriate and work weekends and evenings on an as-needed basis
•    Valid Indiana driver's license that meets Eskenazi Health’s driving policy requirements

Knowledge, Skills & Abilities

• Superior written and verbal communication skills
• Skilled in project coordination
• Knowledge of search engine analytics to maximize traffic to websites
• Superior customer relations abilities

• High levels of accuracy, productivity and good judgment required in developing and maintaining a positive public and community image of Eskenazi Health
• Detail oriented, solid organizational ability and able to follow instructions and work independently
• Advanced computer skills required, including Microsoft Office suite, Outlook, CRM tools, CMS platforms